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From Benidorm to Telford

From Benidorm to Telford

Adrian Davies

Famous bar becomes Town shirt sponsor

Telford Town are delighted to reveal Ibrox Bar Benidorm as the club's home shirt sponsor for the 2026/27 season ahead of tomorrow's season opener at New Mills FC in the North West Counties League Division One.

The famous Benidorm sports bar will feature proudly across the front of Town's new home shirt throughout the coming campaign.

Owned by Wilma and John Wallace, Ibrox Bar has built a strong reputation as a home away from home for football supporters visiting the Costa Blanca.

The partnership was formed through the long-standing friendship between the Wallace family and Telford Town joint owner Hayden Dando, who is himself a Rangers supporter.

After hearing more about the club's journey, its growth and the role it plays in the local community, Wilma and John were keen to support non-league football back in the UK.

Wilma Wallace said:

"John and I have known Hayden and his family for a number of years, so we've followed what he has been building at Telford Town with real interest.

"Football brings people together, whether that's in Benidorm or back home in the UK, and we wanted to support a club that is ambitious but still firmly rooted in its community.

"We're incredibly proud to see the Ibrox Bar Benidorm name on the front of the Telford Town home shirt and we'll be following the team closely throughout the season."

The new home shirt, featuring the Ibrox Bar Benidorm, will be worn for the first time during the 2026/27 campaign.

A huge thank you to Wilma, John and everyone at Ibrox Bar Benidorm for backing the Town.

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